Social Media & Community Manager

Key Responsibilities

Content Publishing & Scheduling

• Manage the social media calendar across platforms (LinkedIn, Instagram, YouTube, TikTok).
• Publish and schedule content (5-7 posts per week) across multiple channels.
• Adapt existing visual and video assets (created by the Graphic Designer) into social-friendly formats (stories, reels, snippets)

Community Engagement

• Actively engage with followers: respond to comments, messages, and community interactions.
• Build relationships with gyms, coaches, distributors, and influencers in the fitness industry.
• Launch initiatives to strengthen community loyalty (testimonials, ambassador programs, contests).

Brand Storytelling

• Ensure consistency of tone, voice, and brand identity across all channels.
• Contribute ideas for new campaigns and activations to increase engagement and brand visibility.

Performance & Reporting

• Track and report on KPIs such as follower growth, engagement rates, reach, and traffic to the website/HubSpot.
• Provide recommendations to improve performance and engagement.

Key Performance Indicators (KPIs)

• Minimum 5 posts published weekly across platforms.
• Steady engagement rate growth (likes, comments, shares, saves).
• Month-over-month follower and community growth.
• Increased social-driven traffic and leads into HubSpot (CRM).
• Active response rate to comments and messages.
• Number of community-driven initiatives launched per quarter.

Profile & Skills

• 2–4 years of experience in social media management and/or community management.
• Strong knowledge of major platforms (Instagram, LinkedIn, YouTube, TikTok).
• Creative mindset with the ability to adapt content for different formats.
• Excellent written communication skills (English; French is a plus).
• Proactive, organized, and able to manage a publishing calendar.
• Interest in the fitness/sports industry is a strong asset.